As we mentioned before, when you guys were awesome enough to donate beyond our billboard goal, we looked into the cost of doing a print ad. And while you could buy a new house with what publications like Entertainment Weekly and TVGuide charge, we have the price for a full page, black and white ad in Variety (Los Angeles distribution), which is an industry publication. The total, boys and girls, comes to approximately $6415 USD, about $3000 more than what we paid for the billboard. If we do go ahead with a print ad, we will, of course wait for the billboard payment to (finally) clear before engaging in any fundraising whatsoever.
The question now is…what do you guys think? Is the Variety ad worth the price, given that we’d run it to coincide with the billboard? Let us know!
This one is still preliminary as far as the planning goes, but we are looking into the possibility of pre-movie advertising. Remember those slide ads that play before the movie starts? Yeah, those.
We contacted ScreenVision, who does national, regional and local advertising in this medium in the U.S. and while national advertising is certainly out of our price range, we were given an estimate of $3500 – $4000 for a four week run in ten Los Angeles theatres. The price is dependent on the theatres we choose (we can do more theatres for a shorter run or less for a longer run) but we thought we’d put the idea to you, the fans.
We know it can kind of suck to contribute to something you’ll probably never see in person – like the billboard – so we’re also contacting ScreenVision about the possibility of advertising in one large theatre in several major U.S. cities, so we’ll be more thinly spread, but with a wider scope.
Like it? Hate it? Have a suggestion? Comment here and let us know.
Remember the USB flash drives we were designing? Well, the design has gone to the manufacturer and they’ve come back with a new estimate. Due to the unexpected detail in the design, the price has increased. At the same time, due to feedback about the capacity of the original design, we’ve asked for an estimate on a 4GB drive instead of 2GB. The estimated price per USB drive is now $29.99 for 4GB.
Thoughts, SCC fans?
Reminder: billboard designs are due in six days. Specifications are here.