Ads on the Big Screen
The season 1 DVD has been selling like crazy worldwide. That’s good. That’s great. Warner Brothers is making money on The Sarah Connor Chronicles. Now we just need season 2 sales to do the same and reinforce the profitability of the show. That’s what the Freaking Big Sept/Oct PUSH is all about… promoting the hell out of season 2! We have some no-cost guerilla marketing tactics planned in that regard, but to really make a splash, we also need some big advertising… like ads on the big screen.
MOVIE THEATER PRE-SHOW ADS
With a package through Screenvision, we can have ads on 38 screens in Los Angeles, New York and Chicago for two weeks (that’s the minimum run time), beginning September 25th. It’ll be a 10-second slide that appears on screen three times before every movie showing on those screens. In addition to that, Screenvision will put some valuable PR behind The Sarah Connor Chronicles fan efforts. So not only will we be promoting DVD/Blu-ray sales to captive audiences in three cities, we’ll also get media exposure.
How much money do we need? Well, as much as you can bear to part with. There’s no end-goal on the donation meter this time because the more you donate, the more screens we can advertise on. At the minimum, though, we need $2530 by August 28th to make it happen.
As of this posting, we’ve raised $883 from sales of the Cameron CPU USB Flash Drives. We also have $443 from general site donations and excess contributed to the billboard fund. So that gives us a starting point of $1326 and leaves us in need of $1204.
Minimum goal: $1204
Every $60 over the minimum goal amount gets us another screen. You can’t advertise on a single screen in a movie theater, though. You have to advertise on every screen in a theater. For example, to run ads in a 10-plex theater requires $600 (10 screens x $30 x 2 weeks = $600). So if there’s enough money raised by the 28th to add a couple screens, we’ll switch to a larger theater in one of the cities. But if there’s enough money to add several more screens, we’ll be able to add another theater in another city.
keep this PayPal donation meter going beyond start a new donation meter after August 28th because we’re hoping going to do a second two-week run of movie theater advertising starting October 16th. And Cameron chips will continue to fund this ad campaign as well.